CupidsCrust is an artisan wood-fired pizza business founded by husband-and-wife team James and Brooke, built around a shared passion for proper pizza, quality ingredients and bringing people together over good food.
The brief was to create a brand with plenty of character, capturing the craft behind the food while feeling approachable, memorable and full of personality.
Palma developed the brand identity to give CupidsCrust a recognisable look and feel, ready to grow alongside the business as it takes its wood-fired offering to events across the UK and expands its fleet of vans.