Root & Stone is a LONDON/SOUTH EAST landscaping company inspired by the materials, textures and craftsmanship at the heart of the trade.

The aim was to create a premium identity that felt established, distinctive and connected to the outdoors, while giving the business a professional presence that would stand out.

Palma developed the brand identity from the ground up, including a bespoke logo, supporting illustrated brand marks and a considered earthy colour palette. The identity was then brought into the real world through vehicle graphics, workwear and signage, creating a consistent look across every customer touchpoint.